Friday, February 3, 2023

Cadence & Greene in video called “SENNA”

This is the first single from the forthcoming album Parallel World.

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Cadence Weapon and Jacques Greene get cinematic in “Senna”

Edmonton-born, currently Toronto-based former Montrealer Cadence Weapon has released a new video today, the first single from his next album Parallel World, out April 30 via Entertainment One.

SENNA
“SENNA”, Cadence Weapon’s first single from his next album Parallel World

It promises to be Cadence Weapon’s most politically charged record to date, addressing systemic racism, structural inequality, police profiling, gentrification, the internet’s pervasive effects on our lives and the surveillance state that disproportionately punishes Black people.

Cadence Weapon – SENNA

In the new clip, Cadence raps next to, and inside, a vintage red speedster (which he says came courtesy of Greene’s “homies in the car world”). He’s dressed in a photo-finish-worthy racing suit, and dons a special helmet that will stay seared in viewers’ memories long after the final frame. Pilgrim says the MC was “dedicated to giving his all” on the “SENNA” set, “especially since we shot in almost freezing temperatures!”

The song “SENNA” was inspired by legendary Brazilian F1 driver Ayrton Senna, particularly a 2010 documentary about the racer’s life story. Montreal producer Jacques Greene (who’s now also based in Toronto) is featured on the track, following previous collaborations on two tracks from Cadence Weapon’s self-titled 2018 album and one track from Greene’s 2019 album Dawn Chorus:

When we work together, we usually create songs that exist between the margins of genre. Whenever we tap into a vibe that feels like we’re verging on new sonic territory and we don’t know what to call it, we usually lean into that feeling. That’s what we did on ‘SENNA.

The video for “SENNA,” directed by Scott Pilgrim and produced by Toronto studio Pique, was created with financial support from the MVP Project, a joint initiative of RBCxMusic and the Prism Prize (administered by the Academy of Canadian Cinema & Television). Montrealers will dig a couple of visual shout-outs to a certain Petite-Patrie restaurant and a legit-iconic event from the city’s history.

source: ultmtl.com

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